| 回 | 内容 |
| 第1回 | Orientation: What is international business? |
| 第2回 | Strategy and Marketing: Game Theory, Frameworks of Strategy, etc. |
| 第3回 | Critical Thinking with Quantitative Analysis: 5Whys, PEST, BCG, SWOT, etc. |
| 第4回 | Segmentation, Targeting and Positioning: STP is a familiar strategic approach in Modern Marketing, which is one of the most commonly applied marketing models in practice. |
| 第5回 | Marketing Mix 1: This is what is called "4P." The tools of Product and Promotion are utilized and effectively functioned in marketing activities. |
| 第6回 | Marketing Mix 2: This is what is called "4P." The tools of Price and Placer (Distribution) are utilized and effectively functioned in marketing activities. |
| 第7回 | Merchandising: Right merchandise/service at the right place, at the right time, in the right quantities, and at the right price. |
| 第8回 | Branding: The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. |
| 第9回 | Area Marketing: Regions should be segmented for marketing goods and services according to an area’s characteristics such as their unique features and differences. |
| 第10回 | Psychological Marketing: The overall sentiment or feeling that the market is experiencing at any particular time. Greed, fear, expectations and circumstances are all factors that contribute to the group's overall investing mentality or sentiment. |
| 第11回 | Customer Relationship Management: Managing a company's interaction with current and potential future customers that tries to analyze data about customers' history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. |
| 第12回 | Marketing Research 1: Overall Outlook (It specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.) |
| 第13回 | Marketing Research 2: Qualitative marketing research is generally used for exploratory purposes with small number of respondents like focus groups, in-depth interviews, and projective techniques. Quantitative marketing research is generally used to draw conclusions tests a specific hypothesis by using random sampling techniques so as to infer from the sample to the population, such a large number of respondents as surveys and questionnaires. |
| 第14回 | Marketing Research 3: In international Marketing Research, customers in international markets may have very different customs, cultures, and expectations from the same company. In this case, Marketing Research relies more on primary data rather than secondary information. Gathering the primary data can be hindered by language, literacy and access to technology. Basic Cultural and Market intelligence information will be needed to maximize the research effectiveness. |
| 第15回 | International Perspective 1: There are major types of political and economic systems in which companies operate across the world and the special challenges posed by doing business in diverse settings. A variety of political and economic systems are adopted when companies operate across the world and the special challenges posed by doing business in diverse settings. Companies tend to look for countries that offer its citizens equality and fair treatment. |
| 第16回 | International Perspective 2: Culture grows more and not less powerful, as an abstract globalism breeds a myopic particularism. This means that culture has on the whole ceased to be part of the solution, as it was in the heyday of liberal capitalism, and has instead in advanced capitalism become part of the problem. |
| 第17回 | International Perspective 3: Primary Countries (Japan, U.S.A., China, etc.) |
| 第18回 | International Perspective 4: Primary Countries (India, Russia, South Korea, etc.) |
| 第19回 | Multinational Industries 1: Manufacturing is the value added to production of merchandise for use or sale using labor and machines, tools, chemical and biological processing, or formulation. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale. |
| 第20回 | Multinational Industries 2: Retail markets and shops have a very ancient history, dating back to antiquity. Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand is identified through a supply chain. |
| 第21回 | Multinational Industries 3: Accounting is the measurement, processing and communication of financial information about economic entities such as businesses and corporations. It measures the results of an organization's economic activities and conveys this information to a variety of users, including investors, creditors, management, and regulators. |
| 第22回 | Multinational Industries 4: Finance is a field that deals with the study of investments. It includes the dynamics of assets and liabilities over time under conditions of different degrees of uncertainty and risk. Finance can also be defined as the science of money management. Finance aims to price assets based on their risk level and their expected rate of return. |
| 第23回 | Data Analysis 1: Cross Analysis, Interval Estimation, Moving Average |
| 第24回 | Data Analysis 2: Correlation Analysis |
| 第25回 | Data Analysis 3: Regression Analysis |
| 第26回 | Data Analysis 4: Conjoint Analysis |
| 第27回 | Data Analysis 5: PCA (Principal Component Analysis) |
| 第28回 | Financial Analysis |
| 第29回 | Operations Research |
| 第30回 | Global Management |