シラバス参照

印刷
講義名 プロジェクト研究Ⅰ
(副題)
講義開講時期 通年 講義区分 演習
基準単位数 5
校地 １学年
必修・選択 必修
講義名（英文） Project Research Ⅰ
学部・学科 大学院生活環境学研究科被服学専攻（博士前期課程）


授業概要 ／ Class Description The emergence of globalization and digital revolution has brought drastic changes in the overall business environment. This lecture introduces main theories and case study on the general characteristics of service, marketing, and brand building, being strongly aware of fashion business under globalization and digital revolution. However, the relevant themes on the above topic assumes multifaceted-managerial knowledge, for example, business strategy, human resource management, organization theory, production management and so forth. Therefore, this lecture introduces additionally, as the above, the related managerial knowledge to service, marketing, and brand building.
到達目標 ／ Goal Students will comprehensively understand critical factors to managerial processes, especially service and marketing. Furthermore, students think fashion business synchronously to various themes of this lecture.
実務経験 ／ Business Experience Professor Suyama started business career at Daimaru Co. Ltd., one of major department store chains in Japan and was mainly involved in merchandising and marketing activities as a manager. He moved to Rakuten Inc., No.1 electric commerce firm in Japan and was double-assigned to general manger positions in merchandising division and client marketing division. He was also engaged in commercial real estate management and food business as a general manager and a COO, respectively in overseas markets. His overseas assignment totals more than 12 years, mainly in Southeast Asia. Dr. Suyama belongs to Japanese Society of Marketing and Distribution, Japan Marketing Academy, Japan Society for Southeast Asia Studies, Fashion Business Association and Japan Halal Association. He is a member of Gerson Lehrman Group (GLG) Council, who consults with clients.
授業計画 ／ Class schedule
回内容
第1回Introduction（Characteristics of service and marketing）
第2回Modern marketing model
第3回Consumer behavior
第4回Product portfolio
第5回Promotions and advertisement, marketing mix
第6回Creating brand
第7回Marketing myopia
第8回Marketing strategy
第9回Global marketing
第10回What is the core competition for fashion business, from the viewpoint of marketing theories（presentation and discussion）
第11回Service characteristics in fashion business
第12回Marketing research for fashion business
第13回Marketing analysis on fashion business
第14回Digital revolution and marketing
第15回What is required in the new era of service and marketing（presentation and discussion）
第16回Service and marketing platform under IT circumstance
第17回Internet marketing
第18回e-commerce for service and marketing
第19回Quality, cost, delivery in service business
第20回Supply chain management in service business
第21回Business model in service business and fashion business
第22回Value chain analysis on service business and fashion business
第23回Value chain creation for service business and fashion business
第24回How synchronize service business and fashion business （presentation and discussion）
第25回New product development for service business and fashion business
第26回Project Management in service business and fashion business
第27回Contingency planning and scenario planning for service business and fashion business
第28回Organizing teams and talent in service business and fashion business
評価方法 ／ Evaluation Evaluation:A(S)～C/E
Evaluation Criteria: Final report 35%, Presentation 35%, Participation in discussion 30%
教科書等 ／ Textbook Students will be informed on each lecture.
準備学習 ／ Preliminary study Students should focus on reviewing rather than preparation.
担当教員問合せ先 ／ Office to contact Department of Fashion Sociology Office (A064)